Ever wonder what goes on in a turtle's head? This fun commercial gives a glimpse into the mind of a turtle as he searches for the true meaning of happiness.
Similar to how a child's imagination is often portrayed, the aim of this commercial was to portray a sense of wonder from the turtles perspective.
To do this, the commercial heavily relies on the juxtaposition of the turtle's artificial environment, and the natural free world.
To symbolize this grand sense of imagination from the turtle's perspective, the short crafts three key relationships between his world and the world he envisions it to be.
In order to bridge the imagination to the real world, the short uses similarities in shots through movement, symmetry, and framing.
Shot on a Canon Mark III. Starring Todd the Turtle and narrated by Carl Hoffman.